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Among the protagonists of the video are Michele Bonfiglioli (Bonfiglioli Consulting) along with Troy Gautier (Highland Worldwide), Kirk Hancock (North Highland), Bernd Gaiser (Horvath & Partners), Paramjit Uppal (Quedis), Carol Lemmens (Twynstra Gudde), Patrick Leluc (Oresys), Brad Miller (The Litmus Group), Nicolas Garin (Oresys).