The first seventy years of a company recognized worldwide as a “true gem of Made in Italy” are already a milestone in themselves. And if the company is led—today just as it was in 1937—by the founder’s own family and has been growing for seventy years while ‘remaining 100% Italian,’ even in its corporate structure, there is more to it than just a ‘story’— there is the value of entrepreneurship. There is the ability to be “bearers of ideas based on successful business models.” Ideas that prove successful because they are ahead of their time and trends: from the ‘Trabatto’ invented by Augusto Fava to the technological innovations introduced by Enrico Fava, right up to Lean Thinking, which was implemented at the Cento plant under Luigi Fava.