{"id":16602,"date":"2021-09-02T12:14:34","date_gmt":"2021-09-02T10:14:34","guid":{"rendered":"https:\/\/www.leanthinking.it\/?p=16602"},"modified":"2026-07-02T09:12:53","modified_gmt":"2026-07-02T07:12:53","slug":"webasto","status":"publish","type":"post","link":"https:\/\/www.leanthinking.it\/en\/webasto\/","title":{"rendered":"Webasto"},"content":{"rendered":"<h2>The Order Management Flow in a Lean Perspective<\/h2>\n<p>The management of WEBASTO, a group that produces automotive components, has realized that reducing production lead time may not be enough to respond promptly to market demands. It is also necessary for the information flow to be able to run without interruptions.<br \/>\nFor this reason, the Management has asked Bonfiglioli Consulting to focus the intervention on the customer order management process, from the availability request to product shipment.<\/p>\n<p><a href=\"https:\/\/www.bcsoa.it\/webasto-case-history\/\">Discover the Case Study<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The Order Management Flow in a Lean Perspective<\/p>","protected":false},"author":73,"featured_media":28067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-16602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lean Automotive: Caso di studio Webasto - Pensiero Lean<\/title>\n<meta name=\"description\" content=\"Scopri il Case Study di Webasto (settore automotive), che si \u00e8 affidato a Bonfiglioli Consulting per snellire il flusso di gestione ordine cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leanthinking.it\/en\/webasto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lean Automotive: Caso di studio Webasto - Pensiero Lean\" \/>\n<meta property=\"og:description\" content=\"Scopri il Case Study di Webasto (settore automotive), che si \u00e8 affidato a Bonfiglioli Consulting per snellire il flusso di gestione ordine cliente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.leanthinking.it\/en\/webasto\/\" \/>\n<meta property=\"og:site_name\" content=\"Lean Thinking\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-02T10:14:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T07:12:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.leanthinking.it\/wp-content\/uploads\/2021\/09\/BANNER-WEBASTO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Bolognini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Bolognini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/\"},\"author\":{\"name\":\"Silvia Bolognini\",\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/#\\\/schema\\\/person\\\/19358a201d572c79d0ab36ece7517bb4\"},\"headline\":\"Webasto\",\"datePublished\":\"2021-09-02T10:14:34+00:00\",\"dateModified\":\"2026-07-02T07:12:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/\"},\"wordCount\":90,\"image\":{\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.leanthinking.it\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/BANNER-WEBASTO.jpg\",\"articleSection\":[\"Case studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/\",\"url\":\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/\",\"name\":\"Lean Automotive: Caso di studio Webasto - Pensiero Lean\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.leanthinking.it\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/BANNER-WEBASTO.jpg\",\"datePublished\":\"2021-09-02T10:14:34+00:00\",\"dateModified\":\"2026-07-02T07:12:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/#\\\/schema\\\/person\\\/19358a201d572c79d0ab36ece7517bb4\"},\"description\":\"Scopri il Case Study di Webasto (settore automotive), che si \u00e8 affidato a Bonfiglioli Consulting per snellire il flusso di gestione ordine cliente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.leanthinking.it\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/BANNER-WEBASTO.jpg\",\"contentUrl\":\"https:\\\/\\\/www.leanthinking.it\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/BANNER-WEBASTO.jpg\",\"width\":1920,\"height\":600,\"caption\":\"Banner Webasto \u2013 Lean Thinking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/webasto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.leanthinking.it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webasto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/#website\",\"url\":\"https:\\\/\\\/www.leanthinking.it\\\/\",\"name\":\"Lean Thinking\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.leanthinking.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.leanthinking.it\\\/#\\\/schema\\\/person\\\/19358a201d572c79d0ab36ece7517bb4\",\"name\":\"Silvia Bolognini\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88b4aff51854ff4456e63e579fae780f59b95a16d8f04b9cd8d992fb5e257357?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88b4aff51854ff4456e63e579fae780f59b95a16d8f04b9cd8d992fb5e257357?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88b4aff51854ff4456e63e579fae780f59b95a16d8f04b9cd8d992fb5e257357?s=96&d=mm&r=g\",\"caption\":\"Silvia Bolognini\"},\"url\":\"https:\\\/\\\/www.leanthinking.it\\\/en\\\/author\\\/sbolognini\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lean Automotive: Webasto Case Study - Lean Thinking","description":"Discover the Webasto (automotive sector) Case Study, which relied on Bonfiglioli Consulting to streamline its customer order management process.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.leanthinking.it\/en\/webasto\/","og_locale":"en_US","og_type":"article","og_title":"Lean Automotive: Caso di studio Webasto - Pensiero Lean","og_description":"Scopri il Case Study di Webasto (settore automotive), che si \u00e8 affidato a Bonfiglioli Consulting per snellire il flusso di gestione ordine cliente.","og_url":"https:\/\/www.leanthinking.it\/en\/webasto\/","og_site_name":"Lean Thinking","article_published_time":"2021-09-02T10:14:34+00:00","article_modified_time":"2026-07-02T07:12:53+00:00","og_image":[{"width":1920,"height":600,"url":"https:\/\/www.leanthinking.it\/wp-content\/uploads\/2021\/09\/BANNER-WEBASTO.jpg","type":"image\/jpeg"}],"author":"Silvia Bolognini","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Silvia Bolognini","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.leanthinking.it\/webasto\/#article","isPartOf":{"@id":"https:\/\/www.leanthinking.it\/webasto\/"},"author":{"name":"Silvia Bolognini","@id":"https:\/\/www.leanthinking.it\/#\/schema\/person\/19358a201d572c79d0ab36ece7517bb4"},"headline":"Webasto","datePublished":"2021-09-02T10:14:34+00:00","dateModified":"2026-07-02T07:12:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.leanthinking.it\/webasto\/"},"wordCount":90,"image":{"@id":"https:\/\/www.leanthinking.it\/webasto\/#primaryimage"},"thumbnailUrl":"https:\/\/www.leanthinking.it\/wp-content\/uploads\/2021\/09\/BANNER-WEBASTO.jpg","articleSection":["Case studies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.leanthinking.it\/webasto\/","url":"https:\/\/www.leanthinking.it\/webasto\/","name":"Lean Automotive: Webasto Case Study - Lean Thinking","isPartOf":{"@id":"https:\/\/www.leanthinking.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.leanthinking.it\/webasto\/#primaryimage"},"image":{"@id":"https:\/\/www.leanthinking.it\/webasto\/#primaryimage"},"thumbnailUrl":"https:\/\/www.leanthinking.it\/wp-content\/uploads\/2021\/09\/BANNER-WEBASTO.jpg","datePublished":"2021-09-02T10:14:34+00:00","dateModified":"2026-07-02T07:12:53+00:00","author":{"@id":"https:\/\/www.leanthinking.it\/#\/schema\/person\/19358a201d572c79d0ab36ece7517bb4"},"description":"Discover the Webasto (automotive sector) Case Study, which relied on Bonfiglioli Consulting to streamline its customer order management process.","breadcrumb":{"@id":"https:\/\/www.leanthinking.it\/webasto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.leanthinking.it\/webasto\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.leanthinking.it\/webasto\/#primaryimage","url":"https:\/\/www.leanthinking.it\/wp-content\/uploads\/2021\/09\/BANNER-WEBASTO.jpg","contentUrl":"https:\/\/www.leanthinking.it\/wp-content\/uploads\/2021\/09\/BANNER-WEBASTO.jpg","width":1920,"height":600,"caption":"Banner Webasto \u2013 Lean Thinking"},{"@type":"BreadcrumbList","@id":"https:\/\/www.leanthinking.it\/webasto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.leanthinking.it\/"},{"@type":"ListItem","position":2,"name":"Webasto"}]},{"@type":"WebSite","@id":"https:\/\/www.leanthinking.it\/#website","url":"https:\/\/www.leanthinking.it\/","name":"Lean Thinking","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.leanthinking.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.leanthinking.it\/#\/schema\/person\/19358a201d572c79d0ab36ece7517bb4","name":"Silvia Bolognini","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/88b4aff51854ff4456e63e579fae780f59b95a16d8f04b9cd8d992fb5e257357?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/88b4aff51854ff4456e63e579fae780f59b95a16d8f04b9cd8d992fb5e257357?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/88b4aff51854ff4456e63e579fae780f59b95a16d8f04b9cd8d992fb5e257357?s=96&d=mm&r=g","caption":"Silvia Bolognini"},"url":"https:\/\/www.leanthinking.it\/en\/author\/sbolognini\/"}]}},"atf_populated":false,"_links":{"self":[{"href":"https:\/\/www.leanthinking.it\/en\/wp-json\/wp\/v2\/posts\/16602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.leanthinking.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.leanthinking.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.leanthinking.it\/en\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.leanthinking.it\/en\/wp-json\/wp\/v2\/comments?post=16602"}],"version-history":[{"count":1,"href":"https:\/\/www.leanthinking.it\/en\/wp-json\/wp\/v2\/posts\/16602\/revisions"}],"predecessor-version":[{"id":16603,"href":"https:\/\/www.leanthinking.it\/en\/wp-json\/wp\/v2\/posts\/16602\/revisions\/16603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.leanthinking.it\/en\/wp-json\/wp\/v2\/media\/28067"}],"wp:attachment":[{"href":"https:\/\/www.leanthinking.it\/en\/wp-json\/wp\/v2\/media?parent=16602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.leanthinking.it\/en\/wp-json\/wp\/v2\/categories?post=16602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.leanthinking.it\/en\/wp-json\/wp\/v2\/tags?post=16602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}